Discover Our Delicious New Oat Bars

Chocolate & Banana 🍫🍌 and Cranberry

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New in! Cinnamon Hoops – breakfast just got exciting!

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Bye bye gluten, hello delicious!

Discover our range of baking ingredients, breakfast cereals, pasta, oat bars and cookies.

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Welcome to FREEE

We are a leading gluten free food brand on a mission to make gluten free living delicious.

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50 years of gluten free expertise

Welcome to FREEE, home of the UK’s number 1 gluten free flour brand and a whole range of other delicious gluten free foods from breakfast cereal to pasta, oat bars and cookies. I started my gluten free journey in the seventies, when my mother was advised to follow a gluten free diet. Back then there was hardly any gluten free options available. To ensure my mum could eat well, I started experimenting with gluten free baking and cooking using alternative naturally gluten free grains and ingredients. Please try our many delicious recipes, view our tips for gluten free baking, or visit the shop. Enjoy! Clare, CEO and Founder.

More about us
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Our ingredients

We love using plant-based natural ingredients in our food.

Find out more about all the wonderful ingredients used across our range of FREEE Flours, Baking Mixes, Breakfast Cereals, Pasta, Oat Bars and more.

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Find our products in:

...and hundreds of lovely independent food stores around the UK!